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$100Bn: 400% Increase in Mobile Ad Spend

$100Bn: 400% Increase in Mobile Ad Spend

More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide. Source: VentureBeat.com

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