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Archive for January, 2014

Advertisers See Increase in ROI Using PPC

Advertisers must be seeing a good return on investment from paid search advertising, because Q4 2013 ended up as the biggest quarter for paid search ever worldwide, according to a January 2014 study of ad spending.

Asia-Pacific, meanwhile, had a 35.2% jump in CPC over the same time period attended by an increase in clicks which can be taken as a sign that paid search advertising is simply becoming more efficient.

Read more at http://www.emarketer.com/Article/Paid-Search-Clicks-Climb-End-of-2013-Do-CPCs/1010553#OsryTqMcjfC8Sly8.99

Posted in: Latest News, PPC Advertising

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