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Archive for April, 2014

LinkedIn Removes Products & Services Page

The following is an extract from LikedIn explaining why they have removed the products and services page and what you should do now.

“At LinkedIn, we aim to provide a simple and efficient experience for our members. To do this, we’re continuously evaluating how our current products and features are used, and seeking new ways to focus our resources on building the best products. This sometimes results in the retirement of certain features. So on April 14th, the Products & Services tab will be removed from all LinkedIn Company Pages.

What does this mean for your page?

Your Products & Services tab will be removed on April 14, 2014. Until then, you can edit existing products and services, but the ability to add new products and services will no longer be supported.

If you’re a Company Page admin, you can save recommendations by copying them from the tab into your own document. You can also request a copy of the recommendations that were present as of March 4, 2014. The recommendations will be available through Customer Support until Friday, May 30, 2014. Note: If you want to use the recommendations in promotional or marketing materials you’ll need to get permission from the individual who made the recommendation.

Where on my Company Page should I put this information now?

While Products & Services is going away, companies can get more visibility for their products and services by using Showcase Pages and Company Updates as an alternative for sharing content:

Showcase Pages allow you to extend your Company Page presence by creating a dedicated page for prominent products and services. A Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns.

Company Updates are key to building relationships with your page followers. When your followers engage with your updates, it spreads your message to their networks and provides you even greater reach. Updates can be seen by your followers not just on your Company Page, but also on their newsfeed (across all devices including mobile).”

Posted in: Blog, Latest News, LinkedIn

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Authority or Popularity? Google Answers the Question

With Google checking and ranking over 200 items in its assessment of the usefulness of a web page to the searcher, the question was raised how does Google work out if a site is popular or authoritative. Matt Cutts  took time out to explain how to gain authority even though you may not necessarily have many visitors.

 

 

Posted in: Blog, Latest News, Matt Cutts

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Bad Customer Service: The Most Common Mistake Small Businesses Make

Poor-Customer-ServiceBusiness growth is predicted by a large number of companies globally. However the most important strategy any small business owner can implement this year is to ensure their customer service and support areas are up to par.

The results from a February 2014 study by Cargo and Toluna suggest that marketers should pay attention to their customer service if they’re looking to benefit from such growth.

Nearly half (47.3%) of SBOs said that poor customer service was the most common mistake brands made. Marketers must also make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.

Even when marketers win SBOs over, customer service is a must to keep them around. Polling found that bad customer service was the top reason SBOs changed brands or companies they did business with, cited by 17.3%.
Read more at Source: eMarketer

Posted in: Retail Strategies, Strategies

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RealTime Marketing: More Than Social

RTM-SocialIn a February 2014 survey by Evergage, fielded by Researchscape International, around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions. This makes sense, given that more than eight in 10 marketers cited increasing customer engagement as a benefit to RTM, which is often done through personalized, targeted interactions.

The survey and report also highlights the fact Social Media is the #1 tactic for RealTime interaction with customers. However this was very quickly followed up by the use of the website. In to days marketplace though conversion from the website must also relay on the website being totally mobile responsive.

Read more at Source: eMarketer

Posted in: Retail Strategies, Strategies

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