Archive for June, 2014

Billions Spent on Marketing – Does it Pay?

Research from Massey University has revealed traditional marketing is no longer effective. The research also highlighted the fact marketers are now becoming accountable for the budgets they are using to generate business. The ROI on marketing is now a hot topic in the Boardroom.

We have been advocating ROI tracking and monitoring for almost 10 years. With the use of today’s tracking and analytics techniques, it is almost possible to monitor the marketing spend 100% and allocate that spend to effective marketing solutions.

Adwords & PPC are the best methods for advertising effectiveness.

The following video is a NZ Herald interview with Harald van Heerdle, Professor of Marketing, Massey University.

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If You Only Had $5000 To Spend On Marketing, What Would You Do?

I was recently asked by a small business owner, “If I only have $5000 to spend on marketing… What would you do for my business?”

Generally, its best to begin with a plan rather than jump in on a tactic. Having a plan is important – even if you are trying to figure out how much to spend on marketing budget or you have a budget and are trying to figure out where to spend it.

Start with the goal.  What do you want to accomplish?  I know, I know, you want more sales. But back it up.  Do you want to sell more products to existing customers? New products to new customers? Existing products to new customers?

 Source: If you only had $5000 to Spend on Marketing, What would You Do?

Posted in: Brand Development

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