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Archive for May, 2015

US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way

US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way

Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer.

Advertisers in the automotive business will spend $7.30 billion on digital advertising this year, the second-largest sector at 12.5% of the US market. Following close behind are financial services advertisers, which will spend $7.19 billion on digital ads in 2015, or 12.3% share. Notably, auto advertisers surpassed financial services in digital ad spending to reach the No. 2 position for the first time this year. – See more at: http://www.emarketer.com/

Posted in: Latest News, PPC Advertising

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Xero: How to Write a Simple Blog Post

Xero: How to Write a Simple Blog Post

You offer a valuable service, a skill set or a must-have product. Whatever your business, your customers obviously turn to you for a reason. And when it comes to sharing a little knowledge, your customers will be ready and waiting to read something from you, in your own voice.

A blog is often the best way to deliver written content to your audience. And it has marketing benefits beyond showcasing your expertise. Search engines place great value on original, quality content when determining what sites to rank. Source: Xero.com

Posted in: Blog, Latest News, Social Media Marketing

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Facebook thinks it has found a way to hurt Google’s search business

Facebook thinks it has found a way to hurt Google’s search business

Facebook is testing its own search engine, which will allow users to find and post links to articles without venturing anywhere near Google.

The new feature is part of Facebook’s plan to keep internet users within its own ecosystem, stopping them from ending their mobile browsing session because of the awkward experience of finding, copying and pasting a link from Google.

Some users of Apple’s  iOS mobile system in the US can now click on a new “add a link” button, which allows them to search for the link they want to share from within Facebook’s app. The keyword search sorts results by the likelihood of them being shared, prioritising newer or highly shared articles. Once they have picked the article they want from the results list, the user can publish the comment or status update as normal.  It is not clear whether Facebook’s search engine is looking for links inside Facebook or externally on the web.

Facebook told TechCrunch that it had indexed over 1 trillion posts to find out which posts were being shared, and who had shared them — data that Google doesn’t have access to.

The entire scheme is part of a larger ploy to keep users on Facebook. The social network has already announced plans to host articles natively on the News Feed, and split ad revenue

favourably with publishers. If Facebook sells an ad, it will keep just 30% of its revenue, The Wall Street Journal reports. In order to woo publishers, the site is considering giving them 100% of revenue from ads they sell on Facebook-hosted news sites.

As native advertising grows, Google’s advertising business faces more challenges on mobile especially. The company lost mobile ad market share in 2014, according to eMarketer, down to 38.2% in 2014 from 46% in 2013. Facebook’s ad share rose to 17.4%  in 2014 from 16.4% in 2013. Google has had a boost in the first three months of 2015, as the lower rates charged for mobile advertising, which had previously worried investors, were outweighed by the number of ads sold.

By making it easy to find and recommend articles and other sites, Facebook is creating an ecosystem that — it hopes — will give users less and less reason to leave.

Source: BusinessInsider.com.au

Posted in: Facebook, Latest News, Search Engine Optimisation

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Social Selling Statistics for 2015 – Infographic

Social Selling Statistics for 2015 – Infographic

Are you using social media or social selling to grow your business this year?

This Infographic by SalesforLife breaks down all the statistics for 2015.

As you already know Social Media can be a powerful to help drive traffic to your blog or websites, grow your brand or even offer your customers real world fast customer support.

But if done right, using Social Media to makes sales is the next smart step you should be making for your business.

Some Fast Social Selling Statistics for 2015

  • 72% of B2B buyers used social media to research their purchase decision in 2014.
  • 79% of sales people that use social media outsell their peers.
  • 53% of buyers said they peer recommendations before they make a purchase.
  • 65% of buyers feel the vendors content had an impact on their final purchase decision.

Source: BrainyMarketer.com

Posted in: Blog, Latest News, Social Media Marketing

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Apple Confirms Their Web Crawler: Applebot

Apple Confirms Their Web Crawler: Applebot

After much speculation around an Apple Web Crawler, Apple has finally posted a help document confirming the existence of AppleBot, their web crawler.

Apple said, Applebot is the web crawler for Apple. AppleBot is “used by products including Siri and Spotlight Suggestions,” the company said.

The user-agent will typically follow the following string but will contain “Applebot” in it always:

Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_1) AppleWebKit/600.2.5 (KHTML, like Gecko) Version/8.0.2 Safari/600.2.5 (Applebot/0.1)

Apple says it will respect the customary robots.txt rules and robots meta tags. AppleBot currently originates in the 17.0.0.0 net block. If you do not mention AppleBot in your robots.txt directive, Apple will follow what you mention for Googlebot. So if you want to block AppleBot and GoogleBot, you can just block GoogleBot, but I’d recommend you block each individually.

If you notice unusual AppleBot activity, you can reach Apple about it at Apple-NOC “at” apple.com.

It is unclear if Apple plans on building and competing with Google on search but this is one step closer to that.

Postscript: Apple Insider reported later on today that Apple is “rapidly-expanding internal search group” to build their own version of a web search engine via Spotlight. So it does appear Apple is venturing into Google’s search space – at least based on these early reports.

Source: SearchEgnineLand.com

Posted in: Latest News, Search Engine Optimisation

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Facebook Change Could Hurt Page Reach

Facebook Change Could Hurt Page Reach

Facebook says it’s giving people what they want — and that could result in Pages getting less of what they crave: reach and referral traffic.

Facebook announced three updates to its News Feed algorithm today and warned that the changes could cause reduced distribution for some Pages. Facebook said referral traffic to media publishers has doubled in the past 18 months, but there’s no denying that overall organic reach for business Pages has plunged.

How significant and widespread the potential drop caused by today’s updates wasn’t stated.  Source: MarketingLand

Posted in: Facebook, Latest News

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