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The Business Guide to Instagram

The Business Guide to Instagram

Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question:

How can we use Instagram for business?

Well today, we’d love to dive head first into that topic and share:

  • How to set up a killer Instagram profile
  • The importance of goal setting and how to create a clear Instagram strategy
  • How to post great content on a consistent basis
  • Growth tips to help you build an engaged follower base

Continue reading for our best tips on how to use Instagram for business.

Let’s jump in.


Posted in: Instagram, Latest News

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Mobile Ad Spend Exceeds TV Ads in Australia

This year, for the first time, mobile ad spending will exceed outlays on TV in Australia, according to eMarketer’s latest worldwide ad spending forecast. 2016 mobile ad spending will total $2.71 billion, or 25.3% of total media ad spending in Australia. Meanwhile, TV ad spending in the country will amount to $2.58 billion, or 24.2% of the total.

Mobile* vs. TV** Ad Spending in Australia, 2015-2020 (billions)

“Digital and mobile ad spending saw stronger-than-expected growth in 2015, driven by a significant increase in digital video advertising,” said eMarketer forecasting analyst Shelleen Shum. “Australia boasts one of the highest smartphone and tablet penetration rates in the Asia-Pacific region and ad dollars have followed consumers’ eyes to mobile.”

eMarketer has lowered its growth projections for TV ad spending and increased its estimates for digital, including mobile, spending since its last forecast. This is because data from some of the commercial TV networks showed lower-than-expected growth due to the growing popularity of various subscription video-on-demand (SVOD) services launched this year and last.






Digital vs. Mobile* Ad Spending as a Percent of Total Media Ad Spending in Australia, 2015-2020

“Traditional TV is facing strong competition from digital streaming subscription alternatives like Netflix that have appealed to consumers who are drawn to the ability to stream content anywhere, on-demand,” added Shum.

Next year, digital will account for more than half of all ad spending in Australia, or $6.94 billion. By 2020, eMarketer estimates, this share will have risen to more than 57%.



Posted in: Blog, Mobile

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Google says new algorithm changes will impact 5% of queries

Google has announced that as part of its ongoing efforts to combat spam and improve the relevance of its search results, it has begun removing pages from its indexes in what it calls a series of algorithm changes.

As of this month, the search engine’s spam and hacker experts will begin to de-index pages that it considers to be a result of spam or hacked content. It has warned that as a result of its efforts, users will likely notice fewer pages returned for their search queries.

The announcement is one of a wide number of changes implemented by the search engine as it refines its tactics for dealing with low quality content. It recently overhauled the way hacked sites are dealt with and penalized, making it easier for webmasters who have been hijacked by hackers to restore their domains to good standing. In September, Josh Feira and Yuan Niu, from the Google Search Quality Team reported that there has been a 180% increase in the number of sites being hacked this year, and a 300% increase in reconsideration requests due to hacking. It pledged to focus on three core areas to fight hackers:

  1. Improved communication

  2. Better tools

  3. Continuous feedback loop

The news that some pages will no longer appear for search queries falls under the better tools category. Ning Song, Software Engineer said in a blog post that Google is removing a large number of hacked spam pages from its system, leaving fewer pages in the index and fewer search results for users. The quality of the search results will be higher, as Google gets smarter about identifying sites that have been hacked or had spam content injected into some or all of their pages.

In the blog post, Song says that many webmasters leave their sites vulnerable to such attacks, with hackers able to inject spam content – such as adverts for illegal pharmaceuticals – or to send traffic to low quality sites. Google is now ‘aggressively targeting hacked spam’ to protect users and webmasters and put spammers and cyber criminals out of business. Its research shows that no one type of site is targeted – legitimate sites falling victim to hacked content include small business sites, universities and even government sites.

The new algorithm changes are already in play and will continue to be rolled out over the coming months. For webmasters with hacked spam within their domains, these pages will be filtered out from Google search results. Those concerned about the changes can share their opinions with Google on the Google Webmaster Forum or, report problems and access resources to combat hackers via the Search Console.

Posted in: Blog, Google Updates, Latest News

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Despite 88% Leap, Mobile Grabs Sliver of Digital Ad Spend in New Zealand Only 2%

Search is the fastest-growing category of digital ad spending in New Zealand, according to data from the Interactive Advertising Bureau New Zealand (IAB NZ) and PricewaterhouseCoopers (PwC). Based on Q1 2015 figures, spending on search and directories was up 91% over the same period in 2014.

Growth for mobile ads was nearly as high, at 88%. Overall, paid digital ad spending went up by 53% between Q1 2014 and Q1 2015.

IAB NZ and PwC reported that currently, mobile stood at just 2% of all digital ad spending in New Zealand—even after its meteoric rise over the past year. During Q1 2015, advertisers spent NZD3.9 million ($3.2 million) on mobile ads.

According to InMobi, most mobile ad impressions served in New Zealand on its network last year were served to smartphones (73.2%), with most of the remainder served to tablets. More than seven in 10 impressions served by InMobi during 2014 were in-app, and just over half went to devices running iOS.


Posted in: Latest News, Mobile, PPC Advertising

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Don’t Get Caught. Fake Emails

Another fake and malicious email

It was brought to our attention today of another fake and malicious email that is doing the rounds. Please ignore this email as it is not from who it pretends to be, in this instance

Do not click on the link as it could potentially cause all sorts of issues for you.

Please pass this on to anyone you know as we need to protect ourselves against spam and malicious links.

smap email 1

Posted in: Blog, Latest News, Security Warnings

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US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way

US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way

Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer.

Advertisers in the automotive business will spend $7.30 billion on digital advertising this year, the second-largest sector at 12.5% of the US market. Following close behind are financial services advertisers, which will spend $7.19 billion on digital ads in 2015, or 12.3% share. Notably, auto advertisers surpassed financial services in digital ad spending to reach the No. 2 position for the first time this year. – See more at:

Posted in: Latest News, PPC Advertising

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Xero: How to Write a Simple Blog Post

Xero: How to Write a Simple Blog Post

You offer a valuable service, a skill set or a must-have product. Whatever your business, your customers obviously turn to you for a reason. And when it comes to sharing a little knowledge, your customers will be ready and waiting to read something from you, in your own voice.

A blog is often the best way to deliver written content to your audience. And it has marketing benefits beyond showcasing your expertise. Search engines place great value on original, quality content when determining what sites to rank. Source:

Posted in: Blog, Latest News, Social Media Marketing

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Facebook thinks it has found a way to hurt Google’s search business

Facebook thinks it has found a way to hurt Google’s search business

Facebook is testing its own search engine, which will allow users to find and post links to articles without venturing anywhere near Google.

The new feature is part of Facebook’s plan to keep internet users within its own ecosystem, stopping them from ending their mobile browsing session because of the awkward experience of finding, copying and pasting a link from Google.

Some users of Apple’s  iOS mobile system in the US can now click on a new “add a link” button, which allows them to search for the link they want to share from within Facebook’s app. The keyword search sorts results by the likelihood of them being shared, prioritising newer or highly shared articles. Once they have picked the article they want from the results list, the user can publish the comment or status update as normal.  It is not clear whether Facebook’s search engine is looking for links inside Facebook or externally on the web.

Facebook told TechCrunch that it had indexed over 1 trillion posts to find out which posts were being shared, and who had shared them — data that Google doesn’t have access to.

The entire scheme is part of a larger ploy to keep users on Facebook. The social network has already announced plans to host articles natively on the News Feed, and split ad revenue

favourably with publishers. If Facebook sells an ad, it will keep just 30% of its revenue, The Wall Street Journal reports. In order to woo publishers, the site is considering giving them 100% of revenue from ads they sell on Facebook-hosted news sites.

As native advertising grows, Google’s advertising business faces more challenges on mobile especially. The company lost mobile ad market share in 2014, according to eMarketer, down to 38.2% in 2014 from 46% in 2013. Facebook’s ad share rose to 17.4%  in 2014 from 16.4% in 2013. Google has had a boost in the first three months of 2015, as the lower rates charged for mobile advertising, which had previously worried investors, were outweighed by the number of ads sold.

By making it easy to find and recommend articles and other sites, Facebook is creating an ecosystem that — it hopes — will give users less and less reason to leave.


Posted in: Facebook, Latest News, Search Engine Optimisation

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Social Selling Statistics for 2015 – Infographic

Social Selling Statistics for 2015 – Infographic

Are you using social media or social selling to grow your business this year?

This Infographic by SalesforLife breaks down all the statistics for 2015.

As you already know Social Media can be a powerful to help drive traffic to your blog or websites, grow your brand or even offer your customers real world fast customer support.

But if done right, using Social Media to makes sales is the next smart step you should be making for your business.

Some Fast Social Selling Statistics for 2015

  • 72% of B2B buyers used social media to research their purchase decision in 2014.
  • 79% of sales people that use social media outsell their peers.
  • 53% of buyers said they peer recommendations before they make a purchase.
  • 65% of buyers feel the vendors content had an impact on their final purchase decision.


Posted in: Blog, Latest News, Social Media Marketing

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Apple Confirms Their Web Crawler: Applebot

Apple Confirms Their Web Crawler: Applebot

After much speculation around an Apple Web Crawler, Apple has finally posted a help document confirming the existence of AppleBot, their web crawler.

Apple said, Applebot is the web crawler for Apple. AppleBot is “used by products including Siri and Spotlight Suggestions,” the company said.

The user-agent will typically follow the following string but will contain “Applebot” in it always:

Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_1) AppleWebKit/600.2.5 (KHTML, like Gecko) Version/8.0.2 Safari/600.2.5 (Applebot/0.1)

Apple says it will respect the customary robots.txt rules and robots meta tags. AppleBot currently originates in the net block. If you do not mention AppleBot in your robots.txt directive, Apple will follow what you mention for Googlebot. So if you want to block AppleBot and GoogleBot, you can just block GoogleBot, but I’d recommend you block each individually.

If you notice unusual AppleBot activity, you can reach Apple about it at Apple-NOC “at”

It is unclear if Apple plans on building and competing with Google on search but this is one step closer to that.

Postscript: Apple Insider reported later on today that Apple is “rapidly-expanding internal search group” to build their own version of a web search engine via Spotlight. So it does appear Apple is venturing into Google’s search space – at least based on these early reports.


Posted in: Latest News, Search Engine Optimisation

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