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Authority or Popularity? Google Answers the Question

With Google checking and ranking over 200 items in its assessment of the usefulness of a web page to the searcher, the question was raised how does Google work out if a site is popular or authoritative. Matt Cutts  took time out to explain how to gain authority even though you may not necessarily have many visitors.

 

 

Posted in: Blog, Latest News, Matt Cutts

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