B2B Brand Strategy – How the Big Boys Do It

McKinsey & Company presentation on 18th March 2014 showed some amazing results in how big brands excel in developing their brand strategy and communication with their B2B clients. The following slideshow is from their presentation. Slides 8,9 & 10 we believe are the most revealing in terms of what makes a strong brand. Slide 11 shows the steps to be taken in implementing the strategy. If you require help in creating your strategy, please call us and we can arrange a workshop to help you effectively and efficiently capture the required information.

Posted in: Brand Development, Latest News, Strategies

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