Billions Spent on Marketing – Does it Pay?

Research from Massey University has revealed traditional marketing is no longer effective. The research also highlighted the fact marketers are now becoming accountable for the budgets they are using to generate business. The ROI on marketing is now a hot topic in the Boardroom.

We have been advocating ROI tracking and monitoring for almost 10 years. With the use of today’s tracking and analytics techniques, it is almost possible to monitor the marketing spend 100% and allocate that spend to effective marketing solutions.

Adwords & PPC are the best methods for advertising effectiveness.

The following video is a NZ Herald interview with Harald van Heerdle, Professor of Marketing, Massey University.

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