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Mobile Ad Spend Exceeds TV Ads in Australia

This year, for the first time, mobile ad spending will exceed outlays on TV in Australia, according to eMarketer’s latest worldwide ad spending forecast. 2016 mobile ad spending will total $2.71 billion, or 25.3% of total media ad spending in Australia. Meanwhile, TV ad spending in the country will amount to $2.58 billion, or 24.2% of the total.

Mobile* vs. TV** Ad Spending in Australia, 2015-2020 (billions)

“Digital and mobile ad spending saw stronger-than-expected growth in 2015, driven by a significant increase in digital video advertising,” said eMarketer forecasting analyst Shelleen Shum. “Australia boasts one of the highest smartphone and tablet penetration rates in the Asia-Pacific region and ad dollars have followed consumers’ eyes to mobile.”

eMarketer has lowered its growth projections for TV ad spending and increased its estimates for digital, including mobile, spending since its last forecast. This is because data from some of the commercial TV networks showed lower-than-expected growth due to the growing popularity of various subscription video-on-demand (SVOD) services launched this year and last.

 

 

 

 

 

Digital vs. Mobile* Ad Spending as a Percent of Total Media Ad Spending in Australia, 2015-2020

“Traditional TV is facing strong competition from digital streaming subscription alternatives like Netflix that have appealed to consumers who are drawn to the ability to stream content anywhere, on-demand,” added Shum.

Next year, digital will account for more than half of all ad spending in Australia, or $6.94 billion. By 2020, eMarketer estimates, this share will have risen to more than 57%.

 

 

Posted in: Blog, Mobile

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Google says new algorithm changes will impact 5% of queries

Google has announced that as part of its ongoing efforts to combat spam and improve the relevance of its search results, it has begun removing pages from its indexes in what it calls a series of algorithm changes.

As of this month, the search engine’s spam and hacker experts will begin to de-index pages that it considers to be a result of spam or hacked content. It has warned that as a result of its efforts, users will likely notice fewer pages returned for their search queries.

The announcement is one of a wide number of changes implemented by the search engine as it refines its tactics for dealing with low quality content. It recently overhauled the way hacked sites are dealt with and penalized, making it easier for webmasters who have been hijacked by hackers to restore their domains to good standing. In September, Josh Feira and Yuan Niu, from the Google Search Quality Team reported that there has been a 180% increase in the number of sites being hacked this year, and a 300% increase in reconsideration requests due to hacking. It pledged to focus on three core areas to fight hackers:

  1. Improved communication

  2. Better tools

  3. Continuous feedback loop

The news that some pages will no longer appear for search queries falls under the better tools category. Ning Song, Software Engineer said in a blog post that Google is removing a large number of hacked spam pages from its system, leaving fewer pages in the index and fewer search results for users. The quality of the search results will be higher, as Google gets smarter about identifying sites that have been hacked or had spam content injected into some or all of their pages.

In the blog post, Song says that many webmasters leave their sites vulnerable to such attacks, with hackers able to inject spam content – such as adverts for illegal pharmaceuticals – or to send traffic to low quality sites. Google is now ‘aggressively targeting hacked spam’ to protect users and webmasters and put spammers and cyber criminals out of business. Its research shows that no one type of site is targeted – legitimate sites falling victim to hacked content include small business sites, universities and even government sites.

The new algorithm changes are already in play and will continue to be rolled out over the coming months. For webmasters with hacked spam within their domains, these pages will be filtered out from Google search results. Those concerned about the changes can share their opinions with Google on the Google Webmaster Forum or, report problems and access resources to combat hackers via the Search Console.

Posted in: Blog, Google Updates, Latest News

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Don’t Get Caught. Fake Emails

Another fake and malicious email

It was brought to our attention today of another fake and malicious email that is doing the rounds. Please ignore this email as it is not from who it pretends to be, in this instance mail@microsoft.com

Do not click on the link as it could potentially cause all sorts of issues for you.

Please pass this on to anyone you know as we need to protect ourselves against spam and malicious links.

smap email 1

Posted in: Blog, Latest News, Security Warnings

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Xero: How to Write a Simple Blog Post

Xero: How to Write a Simple Blog Post

You offer a valuable service, a skill set or a must-have product. Whatever your business, your customers obviously turn to you for a reason. And when it comes to sharing a little knowledge, your customers will be ready and waiting to read something from you, in your own voice.

A blog is often the best way to deliver written content to your audience. And it has marketing benefits beyond showcasing your expertise. Search engines place great value on original, quality content when determining what sites to rank. Source: Xero.com

Posted in: Blog, Latest News, Social Media Marketing

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Social Selling Statistics for 2015 – Infographic

Social Selling Statistics for 2015 – Infographic

Are you using social media or social selling to grow your business this year?

This Infographic by SalesforLife breaks down all the statistics for 2015.

As you already know Social Media can be a powerful to help drive traffic to your blog or websites, grow your brand or even offer your customers real world fast customer support.

But if done right, using Social Media to makes sales is the next smart step you should be making for your business.

Some Fast Social Selling Statistics for 2015

  • 72% of B2B buyers used social media to research their purchase decision in 2014.
  • 79% of sales people that use social media outsell their peers.
  • 53% of buyers said they peer recommendations before they make a purchase.
  • 65% of buyers feel the vendors content had an impact on their final purchase decision.

Source: BrainyMarketer.com

Posted in: Blog, Latest News, Social Media Marketing

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FAQs about the April 21st mobile-friendly update

FAQs about the April 21st mobile-friendly update

We’d like to share answers to your frequently asked questions. For background, in February, we announced that the mobile-friendly update will boost the rankings of mobile-friendly pages — pages that are legible and usable on mobile devices — in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.) To get us all on the same page, here are the most frequently asked questions:

General FAQs

1. Will desktop and/or tablet ranking also be affected by this change?

No, this update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations.

2. Is it a page-level or site-level mobile ranking boost? 

It’s a page-level change. For instance, if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly pages can be positively impacted.

3. How do I know if Google thinks a page on my site is mobile-friendly?

Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test.

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Test individual URLs in real-time with the Mobile-Friendly Test.
To review site-level information on mobile-friendliness, check out the Mobile Usability report in Webmaster Tools. This feature’s data is based on the last time we crawled and indexed your site’s pages.
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Mobile Usability in Webmaster Tools provides a snapshot of your entire site’s mobile-friendliness.
4. Unfortunately, my mobile-friendly pages won’t be ready until after April 21st. How long before they can be considered mobile-friendly in ranking?
We determine whether a page is mobile-friendly every time it’s crawled and indexed — you don’t have to wait for another update. Once a page is mobile-friendly, you can wait for Googlebot for smartphones to naturally (re-)crawl and index the page or you can expedite processing by using Fetch as Google with Submit to Index in Webmaster Tools. For a large volume of URLs, consider submitting a sitemap. In the sitemap, if your mobile content uses pre-existing URLs (such as with Responsive Web Design or dynamic serving), also include the lastmod tag.
5. Since the mobile ranking change rolls out on April 21st, if I see no drop in traffic on April 22nd, does that mean that my site’s rankings aren’t impacted?
You won’t be able to definitively determine whether your site’s rankings are impacted by the mobile-friendly update by April 22nd. While we begin rolling out the mobile-friendly update on April 21st, it’ll be a week or so before it makes its way to all pages in the index.
6. I have a great mobile site, but the Mobile-Friendly Test tells me that my pages aren’t mobile-friendly. Why?
If a page is designed to work well on mobile devices, but it’s not passing the Mobile-Friendly Test, the most common reason is that Googlebot for smartphones is blocked from crawling resources, like CSS and JavaScript, that are critical for determining whether the page is legible and usable on a mobile device (i.e., whether it’s mobile-friendly). To remedy:
  1. Check if the Mobile-Friendly Test shows blocked resources (often accompanied with a partially rendered image).
  2. Allow Googlebot to crawl the necessary files.
  3. Double-check that your page passes the Mobile-Friendly Test.
  4. Use Fetch as Google with Submit to Index and submit your updated robots.txt to Google to expedite the re-processing of the updated page (or just wait for Google to naturally re-crawl and index).
Screen Shot 2015-04-08 at 8.27.58 PM.png
The most common reason why a mobile page fails the Mobile-Friendly Test is that Googlebot for smartphones is blocked from crawling resources, like CSS and JavaScript, that are crucial for understanding the page’s mobile-friendliness. 
To reiterate, we recommend that site owners allow Googlebot to crawl all resources for a page (including CSS, JavaScript, and images), so that we can properly render, index, and in this case, assess whether the page is mobile-friendly.
7. What if I link to a site that’s not mobile-friendly?
Your page can still be “mobile-friendly” even if it links to a page that’s not mobile-friendly, such as a page designed for larger screens, like desktops. It’s not the best experience for mobile visitors to go from a mobile-friendly page to a desktop-only page, but hopefully as more sites become mobile-friendly, this will become less of a problem.
8. Does Google give a stronger mobile-friendly ranking to pages using Responsive Web Design (which uses the same URL and the same HTML for the desktop and mobile versions) vs. hosting a separate mobile site (like www for desktop and m.example.com for mobile)?
No, mobile-friendliness is assessed the same, whether you use responsive web design (RWD), separate mobile URLs, or dynamic serving for your configuration. If your site uses separate mobile URLs or dynamic serving, we recommend reviewing the Mobile SEO guide to make sure Google is properly crawling and indexing your mobile pages.

9. Will my site / page disappear on mobile search results if it’s not mobile-friendly?
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.

Specialized FAQs

10. What if my audience is desktop only? Then there’s no reason to have a mobile site, right?
Not exactly. Statistics show that more people are going “mobile only” — either because they never had a desktop or because they won’t replace their existing desktop. Additionally, a non-mobile-friendly site may not see many mobile visitors precisely for that reason.
The mobile-friendly update will apply to mobile searches conducted across all sites, regardless of the site’s target audiences’ language, region, or proportion of mobile to desktop traffic.
11. I have pages showing mobile usability errors because they embed a YouTube video. What can I do?
We suggest paying close attention to how the YouTube video is embedded. If you are using the “old-style” <object> embeds in the mobile page, convert to <iframe> embeds for broader compatibility. YouTube now uses the HTML5 player on the web by default, so it’s mobile-friendly to embed videos using the <iframe> tags from the “share” feature on the watch page or from the YouTube iFrame API. If you have a more complex integration, that should also be mobile-friendly, since it’ll instruct the device to use the device’s native support.
For Flash content from sites other than YouTube, check if there is an equivalent HTML5 embed tag or code snippet to avoid using proprietary plugins.
12. Is there a clear standard for sizing tap targets?
Yes, we suggest a minimum of 7mm width/height for primary tap targets and a minimum margin of 5mm between secondary tap targets. The average width of an adult’s finger pad is 10mm, and these dimensions can provide a usable interface while making good use of screen real estate.
13. To become mobile-friendly quickly, we’re thinking of creating a very stripped down version of our site (separate mobile pages) until our new responsive site is complete. Do you foresee any problems with this?
First, keep in mind that we support three mobile configurations and that your website doesn’t have to be responsive to be mobile-friendly. In response to your question, please be cautious about creating a “stripped down” version of your site. While the page may be formatted for mobile, if it doesn’t allow your visitors to easily complete their common tasks or have an overall smooth workflow, it may become frustrating to your visitors and perhaps not worth the effort. Should a temporary mobile site be created, once the RWD is live, be sure to move the site properly. For example, update all links so they no longer reference the separate mobile URLs and 301 redirect mobile URLs to their corresponding RWD version.

Recommendations

If you’re totally new to building a mobile-friendly site, it’s not too late! Check out our Getting Started guide in theMobile-Friendly Websites documentation.
Screen Shot 2015-04-08 at 8.53.30 PM.png
Get started on your mobile site at https://developers.google.com/webmasters/mobile-sites/.

 

If you already have a mobile site, investigate the Mobile Usability report in Webmaster Tools to make sure that Google detects your site’s pages as mobile-friendly.

Source: Google Blog

Posted in: Blog, Google Updates, Latest News, Mobile, Website Design & Optimisation

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$100Bn: 400% Increase in Mobile Ad Spend

$100Bn: 400% Increase in Mobile Ad Spend

More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide. Source: VentureBeat.com

Posted in: Blog, Latest News, Mobile, PPC Advertising, Strategies

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Social Media Trends for 2015

Social Media Trends for 2015

Most-Important-Social-Media-NetworksWhenever conducting primary research, try to keep an open mind about the potential results. But I’ve learned that, in spite of your best hypotheses, the data can always reveal a few surprises. For this research, here were a few results that weren’t necessarily shocking but did illustrate that marketing is a hard job:

  • Facebook and Twitter remain the most business critical social channels, in spite of many newcomers and a lot of noise about other networks.
  • Marketers really struggle with building a content machine, and feeling understaffed and needing to be too many places online appears to be part of the challenge.
  • Marketing metrics are multiple and broad – no one marketing metric of success stands out.
  • Marketers are using a ton of different tools, but all depend heavily on Google Analytics.

Source: RivalIQ.com

Posted in: Blog, Latest News, Social Media Marketing, Strategies

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LinkedIn Removes Products & Services Page

The following is an extract from LikedIn explaining why they have removed the products and services page and what you should do now.

“At LinkedIn, we aim to provide a simple and efficient experience for our members. To do this, we’re continuously evaluating how our current products and features are used, and seeking new ways to focus our resources on building the best products. This sometimes results in the retirement of certain features. So on April 14th, the Products & Services tab will be removed from all LinkedIn Company Pages.

What does this mean for your page?

Your Products & Services tab will be removed on April 14, 2014. Until then, you can edit existing products and services, but the ability to add new products and services will no longer be supported.

If you’re a Company Page admin, you can save recommendations by copying them from the tab into your own document. You can also request a copy of the recommendations that were present as of March 4, 2014. The recommendations will be available through Customer Support until Friday, May 30, 2014. Note: If you want to use the recommendations in promotional or marketing materials you’ll need to get permission from the individual who made the recommendation.

Where on my Company Page should I put this information now?

While Products & Services is going away, companies can get more visibility for their products and services by using Showcase Pages and Company Updates as an alternative for sharing content:

Showcase Pages allow you to extend your Company Page presence by creating a dedicated page for prominent products and services. A Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns.

Company Updates are key to building relationships with your page followers. When your followers engage with your updates, it spreads your message to their networks and provides you even greater reach. Updates can be seen by your followers not just on your Company Page, but also on their newsfeed (across all devices including mobile).”

Posted in: Blog, Latest News, LinkedIn

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