If You Only Had $5000 To Spend On Marketing, What Would You Do?
I was recently asked by a small business owner, “If I only have $5000 to spend on marketing… What would you do for my business?”
Generally, its best to begin with a plan rather than jump in on a tactic. Having a plan is important – even if you are trying to figure out how much to spend on marketing budget or you have a budget and are trying to figure out where to spend it.
Start with the goal. What do you want to accomplish? I know, I know, you want more sales. But back it up. Do you want to sell more products to existing customers? New products to new customers? Existing products to new customers?
Source: If you only had $5000 to Spend on Marketing, What would You Do?
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For the consumer packaged goods (CPG) and consumer products industry, branding remains the main focus. According to a new eMarketer report, direct response accounts for about one-third of digital ad spend in the space, while brand messaging claims the other two-thirds. Brands are also upping spend on mobile, which will grab 33.5% of CPG and consumer products digital ad spending this year. 
