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Archive for Brand Development

If You Only Had $5000 To Spend On Marketing, What Would You Do?

I was recently asked by a small business owner, “If I only have $5000 to spend on marketing… What would you do for my business?”

Generally, its best to begin with a plan rather than jump in on a tactic. Having a plan is important – even if you are trying to figure out how much to spend on marketing budget or you have a budget and are trying to figure out where to spend it.

Start with the goal.  What do you want to accomplish?  I know, I know, you want more sales. But back it up.  Do you want to sell more products to existing customers? New products to new customers? Existing products to new customers?

 Source: If you only had $5000 to Spend on Marketing, What would You Do?
 

Posted in: Brand Development

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B2B Brand Strategy – How the Big Boys Do It

McKinsey & Company presentation on 18th March 2014 showed some amazing results in how big brands excel in developing their brand strategy and communication with their B2B clients. The following slideshow is from their presentation. Slides 8,9 & 10 we believe are the most revealing in terms of what makes a strong brand. Slide 11 shows the steps to be taken in implementing the strategy. If you require help in creating your strategy, please call us and we can arrange a workshop to help you effectively and efficiently capture the required information.

Posted in: Brand Development, Latest News, Strategies

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Branding & Brand Messages Are The Most Important Elements of Ads

Branding & Brand Messages in AdsFor the consumer packaged goods (CPG) and consumer products industry, branding remains the main focus. According to a new eMarketer report, direct response accounts for about one-third of digital ad spend in the space, while brand messaging claims the other two-thirds. Brands are also upping spend on mobile, which will grab 33.5% of CPG and consumer products digital ad spending this year. Full Article

Posted in: Brand Development, Latest News, Strategies

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Penguin 2.0 has just been rolled out.

According to Matt Cutts, users will notice a significant change in search results.

I am not sure if you have prepared, but it’s been reported that websites with strong social signals and social activity have not been badly affected.

In fact, Social Signals and authority have become the latest focus. They are gaining importance in affecting search ranking.

Posted in: Blog, Brand Development, Search Engine Optimisation, Social Media Marketing, Website Design & Optimisation

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Concept, Brand Development to Reputation Management

Concept, Brand Development to Reputation Management

Using our powerful business and product lifecycle methodology, our services include:

  • Business or product conceptualisation
  • Brand development & design
  • Website design & development
  • Internet Marketing, including: Twitter, Facebook, LinkedIn, other methods
  • SEM – Search Engine Marketing including PPC
  • SEO – Search Engine Optimisation On and Off Page Optimisation
  • ORM – Online Reputation Management

Posted in: Brand Development

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