I was recently asked by a small business owner, “If I only have $5000 to spend on marketing… What would you do for my business?”
Generally, its best to begin with a plan rather than jump in on a tactic. Having a plan is important – even if you are trying to figure out how much to spend on marketing budget or you have a budget and are trying to figure out where to spend it.
Start with the goal. What do you want to accomplish? I know, I know, you want more sales. But back it up. Do you want to sell more products to existing customers? New products to new customers? Existing products to new customers?
Source: If you only had $5000 to Spend on Marketing, What would You Do?
McKinsey & Company presentation on 18th March 2014 showed some amazing results in how big brands excel in developing their brand strategy and communication with their B2B clients. The following slideshow is from their presentation. Slides 8,9 & 10 we believe are the most revealing in terms of what makes a strong brand. Slide 11 shows the steps to be taken in implementing the strategy. If you require help in creating your strategy, please call us and we can arrange a workshop to help you effectively and efficiently capture the required information.
For the consumer packaged goods (CPG) and consumer products industry, branding remains the main focus. According to a new eMarketer report, direct response accounts for about one-third of digital ad spend in the space, while brand messaging claims the other two-thirds. Brands are also upping spend on mobile, which will grab 33.5% of CPG and consumer products digital ad spending this year. Full Article
Using our powerful business and product lifecycle methodology, our services include:
- Business or product conceptualisation
- Brand development & design
- Website design & development
- Internet Marketing, including: Twitter, Facebook, LinkedIn, other methods
- SEM – Search Engine Marketing including PPC
- SEO – Search Engine Optimisation On and Off Page Optimisation
- ORM – Online Reputation Management