Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer.
Advertisers in the automotive business will spend $7.30 billion on digital advertising this year, the second-largest sector at 12.5% of the US market. Following close behind are financial services advertisers, which will spend $7.19 billion on digital ads in 2015, or 12.3% share. Notably, auto advertisers surpassed financial services in digital ad spending to reach the No. 2 position for the first time this year. – See more at: http://www.emarketer.com/