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Facebook thinks it has found a way to hurt Google’s search business

Facebook thinks it has found a way to hurt Google’s search business

Facebook is testing its own search engine, which will allow users to find and post links to articles without venturing anywhere near Google.

The new feature is part of Facebook’s plan to keep internet users within its own ecosystem, stopping them from ending their mobile browsing session because of the awkward experience of finding, copying and pasting a link from Google.

Some users of Apple’s  iOS mobile system in the US can now click on a new “add a link” button, which allows them to search for the link they want to share from within Facebook’s app. The keyword search sorts results by the likelihood of them being shared, prioritising newer or highly shared articles. Once they have picked the article they want from the results list, the user can publish the comment or status update as normal.  It is not clear whether Facebook’s search engine is looking for links inside Facebook or externally on the web.

Facebook told TechCrunch that it had indexed over 1 trillion posts to find out which posts were being shared, and who had shared them — data that Google doesn’t have access to.

The entire scheme is part of a larger ploy to keep users on Facebook. The social network has already announced plans to host articles natively on the News Feed, and split ad revenue

favourably with publishers. If Facebook sells an ad, it will keep just 30% of its revenue, The Wall Street Journal reports. In order to woo publishers, the site is considering giving them 100% of revenue from ads they sell on Facebook-hosted news sites.

As native advertising grows, Google’s advertising business faces more challenges on mobile especially. The company lost mobile ad market share in 2014, according to eMarketer, down to 38.2% in 2014 from 46% in 2013. Facebook’s ad share rose to 17.4%  in 2014 from 16.4% in 2013. Google has had a boost in the first three months of 2015, as the lower rates charged for mobile advertising, which had previously worried investors, were outweighed by the number of ads sold.

By making it easy to find and recommend articles and other sites, Facebook is creating an ecosystem that — it hopes — will give users less and less reason to leave.

Source: BusinessInsider.com.au

Posted in: Facebook, Latest News, Search Engine Optimisation

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Facebook Change Could Hurt Page Reach

Facebook Change Could Hurt Page Reach

Facebook says it’s giving people what they want — and that could result in Pages getting less of what they crave: reach and referral traffic.

Facebook announced three updates to its News Feed algorithm today and warned that the changes could cause reduced distribution for some Pages. Facebook said referral traffic to media publishers has doubled in the past 18 months, but there’s no denying that overall organic reach for business Pages has plunged.

How significant and widespread the potential drop caused by today’s updates wasn’t stated.  Source: MarketingLand

Posted in: Facebook, Latest News

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Facebook Bans The “Like Gate;” Pages Have 90 Days To Comply

“In an update to its Platform Policy this week, the social network said it will no longer allow Pages to require a user to Like a Page to gain access to content, contests, apps or rewards.”

Facebook has killed the “like gate.”

In an update to its Platform Policy this week, the social network said it will no longer allow Pages to require a user to Like a Page to gain access to content, contests, apps or rewards. The new policy will take effect on Nov. 5, when any existing like gate will be disabled. Any app created between now and then will not be able to create a like gate.

Here’s Facebook’s explanation of the change:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

Like gating was a common Facebook fan-building tactic in years past, but has largely fallen out of favor as marketers concentrate on engaging with the fans they have. Diminishing organic reach for Page posts has also somewhat reduced the value of each new fan.

Posted in: Facebook, Latest News

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Facebook Organic Reach Drops to 1-2%

Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook likes on your page, only about 10-20 of those fans will even see your posts! While organic reach has long been declining, it has significantly declined since the fall of 2013.

Short History of Facebook Organic Reach

Since Facebook pages for business launched in 2007, the organic page reach has been decreasing. By April of 2012, Facebook itself disclosed that Fan Pages reached only 16% of their audiences on average. Recently, a study revealed that Facebook page organic reach went from an average of 12.05% in October, 2013 to 6.15% in February, 2014.

Source: SocialMediaToday

Posted in: Facebook, Latest News, Social Media Marketing

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