Matt Cutts at the PubCon Las Vegas, he discussed the role of smartphones and their impact on search results. This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will see a negative impact on their rankings in the mobile search results.
Smartphone ranking will take several things into account, he explained:
- If your phone doesn’t display Flash, Google will not show flash sites in your results.
- If your website is Flash heavy, you need to consider its use, or ensure the mobile version of your site does not use it.
- If your website routes all mobile traffic to the homepage rather than the internal page the user was attempting to visit, it will be ranked lower.
- If your site is slow on mobile phones, Google is less likely to rank it.
Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will send you. Webmasters should begin prioritizing their mobile strategy immediately.