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LinkedIn Removes Products & Services Page

The following is an extract from LikedIn explaining why they have removed the products and services page and what you should do now.

“At LinkedIn, we aim to provide a simple and efficient experience for our members. To do this, we’re continuously evaluating how our current products and features are used, and seeking new ways to focus our resources on building the best products. This sometimes results in the retirement of certain features. So on April 14th, the Products & Services tab will be removed from all LinkedIn Company Pages.

What does this mean for your page?

Your Products & Services tab will be removed on April 14, 2014. Until then, you can edit existing products and services, but the ability to add new products and services will no longer be supported.

If you’re a Company Page admin, you can save recommendations by copying them from the tab into your own document. You can also request a copy of the recommendations that were present as of March 4, 2014. The recommendations will be available through Customer Support until Friday, May 30, 2014. Note: If you want to use the recommendations in promotional or marketing materials you’ll need to get permission from the individual who made the recommendation.

Where on my Company Page should I put this information now?

While Products & Services is going away, companies can get more visibility for their products and services by using Showcase Pages and Company Updates as an alternative for sharing content:

Showcase Pages allow you to extend your Company Page presence by creating a dedicated page for prominent products and services. A Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns.

Company Updates are key to building relationships with your page followers. When your followers engage with your updates, it spreads your message to their networks and provides you even greater reach. Updates can be seen by your followers not just on your Company Page, but also on their newsfeed (across all devices including mobile).”

Posted in: Blog, Latest News, LinkedIn

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