Marketing has massively changed in the past 2 years. We have been in the marketing industry since the start of the commercialisation of the internet some 20+ years ago. In the past 2 years we have seen a complete paradigm shift in the way in which marketing messages are placed in front of the buying customer.
Our founding CEO has two master’s degrees with distinctions in Marketing wrote the book ”The Internet: A Strategic Business Tool” and was the Director of eCommerce Services for AT&T in 1996 and as the attached infographic shows, a lot has changed since in the marketing space. He has never seen such a huge change in the marketing function or the strategies and tactics required for today’s marketplace.
Many company owners are completely oblivious to the fact that this shift has occurred and are wondering “why their marketing is no longer working at all”. This was a comment from a recent seminar of accountants, who all stated their clients, company owners, were all complaining that their marketing was not working.
Our goal and promise is to help you to understand what has changed, the benefits of using different techniques over others and to help you maximise your marketing return on investment.
With this in mind we can help you:
- Improve your website and digital marketing.
- Improve the way the market perceives you. Reputation management techniques.
- Improve your campaign planning and execution.
- Improve an all encompassing marketing approach.
- Improve internet marketing.
- Improve how the market views your brand.
- Improve market planning and budgeting.
- Reduce costs and improve results.
- Get better results from Social Media.
- Use better, more accurate financial measurements.
- Strengthen your marketing materials and messages.
- Improve marketing execution.
- Improve sales execution.
- Improve use of financial metrics including marketing ROI and CLV.
- Improve design and copywriting.