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Archive for Matt Cutts

Authority or Popularity? Google Answers the Question

With Google checking and ranking over 200 items in its assessment of the usefulness of a web page to the searcher, the question was raised how does Google work out if a site is popular or authoritative. Matt Cutts  took time out to explain how to gain authority even though you may not necessarily have many visitors.

 

 

Posted in: Blog, Latest News, Matt Cutts

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How Google Search Works: 60 Trillion Pages and Counting

According to Google there are more than 60 Trillion pages they now store in their database. Watch and scroll through the story to see how it all works. How Google Search Works

An old 2010 video by Matt Cutts helps explain how Google searches the web

Google Uses more than 200 ranking factors. See the graphic below:

200 Google Ranking Factors

Posted in: Blog, Google Updates, Latest News, Matt Cutts, Search Engine Optimisation, Website Design & Optimisation

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Should You Update Your Website?

How Old is Your Website Design and Should you Update it for Ranking Purposes?

Matt Cutts from Google explained in a recent video Q&A session that a website could possibly lose its position if the site is not being maintained or updated. He stated that a website that was “older” and had not had a “facelift” could start to lose rankings due to the user experience not being as good as a more up to date modern website.

Google has, for many years, stated their position on ranking being wholly focused on the end user experience. Their entire business model relies on giving their clients, the people searching, a positive user experience. Ie if the person is searching for information, then they will rank the results in the order that will give the searcher the best user experience possible. Eg is the website relevant to the searched phrase, is the site authoritative in the subject matter, once the person has visited the site, did they stay on the site and if so for how long did they stay. On the other hand if the person quickly returned back to the search results page, then this tells Google the website was either not relevant or the user experience of that particular site was bad. This will influence Google’s results the next time the same search is requested.

 

Posted in: Latest News, Matt Cutts, Search Engine Optimisation, Website Design & Optimisation

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Do Not Use Article Directories: According to Matt Cutts

If you’ve worked in the SEO industry for more than a couple of years, you probably remember the days when article directories were all the rage. You could write a quickie article, submit it to literally hundreds of article directories, link it to your site, in hopes others will publish it on their own sites to add content.

However, with duplicate content filters and link penalties, article directories definitely fell out of favor for many webmasters. That said, there are many article directories that are still actively soliciting articles and publishers who continue to republish that content.

What is Google’s official stance on article directories such as Ezine in 2014 – good or bad? This is the topic of Matt Cutts’ latest webmaster help video, which begins with a history lesson on the rise of article directories:

Over time article directories have gotten a little bit of a worse name. So just refresh everybody’s memory, an article directory is basically where you write 3-, 4-, 500 words of content and then you’ll include a little bio or some information about you at the bottom of the article, and you might have three links with keyword rich anchor text at the bottom of that article. And then you’d submit that to a bunch of what are known as article directories, and then anyone can download them or perhaps pay to download them, and they’ll use them on their own website.

While the video specifically mentions ezine.com, there are hundreds of similar article directories that all accept articles from site owners and publishers. While the sites often make money from advertising of the articles or even from spyware and malware, writers hope that others will syndicate it and they will get links out of it, or at least a bit of traffic.

The theory behind that is if somebody finds it useful and puts it on their webpage, then you might get a few links. Now in practice what we’ve seen is this often tends to be a little bit of lower quality stuff. And in fact we’ve seen more and more instances where you end up with really kind of spammy content getting sprayed and syndicated all over the entire web. So in my particular opinion article directories and just trying to write one article and just syndicating it wildly or just uploading it to every site in the world and hoping that everyone else will download and use it on their website, I wouldn’t necessarily count on that being effective.

SEOs largely abandoned article directories many years ago, but there are still new webmasters who see the opportunity, think it’s a great idea, but don’t realize the implications of it. The reality is that article directories have become overwritten with low-quality, stolen or spammy content but many just don’t realize it.

Cutts also hinted that their search algorithm is filtering, or perhaps even penalizing, mass article directory spam.

“We certainly have some algorithmic things that would mean is probably a little less likely to be successful now compared to a few years ago, for example,” Cutts said. “So my personal recommendation would be probably to not upload article like that.”

While many SEO practitioners haven’t touched article directories for several years, clearly some webmasters still don’t realize it’s a bad idea. Right now, the most useful things a webmaster can use an article directory site for is to simply get topic ideas and then rewrite in their own words for their own sites, because there is no ranking perk from submitting to them.

Source: Searchenginewatch.com

Posted in: Google Updates, Latest News, Matt Cutts

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Google on Mobile Search Results

Matt Cutts at the PubCon Las Vegas, he discussed the role of smartphones and their impact on search results. This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will see a negative impact on their rankings in the mobile search results.
Smartphone ranking will take several things into account, he explained:

  • If your phone doesn’t display Flash, Google will not show flash sites in your results.
  • If your website is Flash heavy, you need to consider its use, or ensure the mobile version of your site does not use it.
  • If your website routes all mobile traffic to the homepage rather than the internal page the user was attempting to visit, it will be ranked lower.
  • If your site is slow on mobile phones, Google is less likely to rank it.

Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will send you. Webmasters should begin prioritizing their mobile strategy immediately.

Source: SearchEngineWatch.com

Posted in: Latest News, Matt Cutts, Mobile, Website Design & Optimisation

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Google Does Not Use Keywords Meta Tag

Since we get asked many times each week about keywords, I thought it would be a good to reiterate the fact Google does NOT use the keyword meta tag and has not for many years.

We have been telling all our clients for well over 2 years that Google does not use this tag and it was finally stated by Matt Cutts, Google in a video they uploaded to the Internet on 21st Sept 2009 !!!

Posted in: Blog, Google Updates, Matt Cutts, Search Engine Optimisation

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