On Page Search Engine Optimisation
On Page Optimisation refers to the process of work carried out directly on your own website. This is to ensure that the search engines are able to associate or ‘theme’ your website with keyword searches appropriate for your business. This work can be carried out by our in-house web developers, or if you prefer we can prepare recommendations for your own webmaster.
Once we have helped to identify the correct keywords most relevant to your business, we then review each page of your site for the appropriate keyword density. Mentioning keywords too frequently can be as potentially damaging for search results as using keywords too infrequently.
Attractum also optimises the meta tags and title tags of each page for the relevant keywords- the correct usage and placement of keywords in these tags are vital to ensure that your site is visible to the search engines. However, take note Google stated publicly they do NOT use the meta tag ‘Keyword’ and have not “At least for Google, we don’t even use that information in our ranking even the least little bit”.
Creating a sitemap is also an important on page optimisation technique if you have not already done so. Not only is this a beneficial navigation aid for your users, it also signals to the search engine spiders that crawl your website which pages it should index.
Attractum also ensures that key webpages are W3C standards-compliant. The World Wide Web Consortium (W3C) is an international consortium which promotes web standards and guidelines.
Please call our office if you wish to discuss your SEO project in more detail: +64 (0) 7 543 2944.