Search is the fastest-growing category of digital ad spending in New Zealand, according to data from the Interactive Advertising Bureau New Zealand (IAB NZ) and PricewaterhouseCoopers (PwC). Based on Q1 2015 figures, spending on search and directories was up 91% over the same period in 2014.
Growth for mobile ads was nearly as high, at 88%. Overall, paid digital ad spending went up by 53% between Q1 2014 and Q1 2015.
IAB NZ and PwC reported that currently, mobile stood at just 2% of all digital ad spending in New Zealand—even after its meteoric rise over the past year. During Q1 2015, advertisers spent NZD3.9 million ($3.2 million) on mobile ads.
According to InMobi, most mobile ad impressions served in New Zealand on its network last year were served to smartphones (73.2%), with most of the remainder served to tablets. More than seven in 10 impressions served by InMobi during 2014 were in-app, and just over half went to devices running iOS.
Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer.
Advertisers in the automotive business will spend $7.30 billion on digital advertising this year, the second-largest sector at 12.5% of the US market. Following close behind are financial services advertisers, which will spend $7.19 billion on digital ads in 2015, or 12.3% share. Notably, auto advertisers surpassed financial services in digital ad spending to reach the No. 2 position for the first time this year. – See more at: http://www.emarketer.com/
More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide. Source: VentureBeat.com
Advertisers must be seeing a good return on investment from paid search advertising, because Q4 2013 ended up as the biggest quarter for paid search ever worldwide, according to a January 2014 study of ad spending.
Asia-Pacific, meanwhile, had a 35.2% jump in CPC over the same time period attended by an increase in clicks which can be taken as a sign that paid search advertising is simply becoming more efficient.
Read more at http://www.emarketer.com/Article/Paid-Search-Clicks-Climb-End-of-2013-Do-CPCs/1010553#OsryTqMcjfC8Sly8.99
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