Traditional marketing research is necessary to understand where your business is in the world. This research will tell you where you stand and what potential you have against your:
- Market trends
- Internal company issues
- Future ambitions
In conducting market research, your business will immediately come out stronger with more knowledge. You will have a clearer idea of what the future holds for you. You will have a realistic view of opportunities and threats. Together, we will be empowered to explore how to use them to your advantage.
To market online effectively you need an understanding of your online market needs. There are several influences towards an effective online presence. All of these are dependent on what service your customers are expecting to gain from you in an online environment.
By the end of the research stage, you must know:
- What information do your online visitors want?
- Why do people come to your website?
- Do customers like to purchase online?
- What your competitors are doing online?
Research will help you to:
- Communicate the feel of your brand through your site
- Understand how customers find your site
- Optimise your site for search on search engines
- Be better than your competitors in the eyes of your customers
Attractum Research Methodology
Our rigorous research program begins by doing the hard work to understand your business, your competitors, and your market’s needs. We analyse your business environment from both online and offline perspectives.
These marketing foundations are built using both primary and secondary research methods. We have the skills to effectively investigate what your business is good at, where it is vulnerable, who are your actual competitors, what are the thoughts and needs of your customers, and what the market’s requirements are.
In addition, we are constantly focused on finding emerging market trends and opportunities for your business. We operate in an industry that is evolving each day. It is our job to keep up-to-date and to keep pushing our own innovation in the marketing industry for your business to use.