SEO Your Next Step
The best thing you can do right now is get a good grasp on what SEO is, what it involves and what results you can expect.
Get to know how SEO is done to avoid being ripped off. This way you will won’t be caught up in the jargon web companies and optimisers can throw at you. Understanding how it works equips you to ask the right questions.
Use a Specialist
Optimisation does not happen overnight. Specialists are interested in the long-term results of your site. These people know about the Internet and have a specialisation on search engines. They are not always web developers, but rather assist in the development process to build SEO into developing sites.
When choosing a SEO specialist, look for proof by checking where a variety of their clients are on major search engines such as Google. Look for consistent results among a variety of industries using keywords. Be aware of one-hit-wonders, who have done it once and think they can do it again. Do not search using business names or unique terms.
Make sure specialists understand your needs and that they explain what they can do, what kind of changes they would make and what results you can expect.
It is not necessary to be charged an ongoing or monthly fee unless you are having your site reviewed regularly.
Alternatively, you can try implementing the basic SEO techniques yourself. There are online resources that assist in this area. Be discerning. Ensure the advice you take is verified by multiple sources. Do not rely heavily on Internet marketing books which go out of date very quickly. Search engines are always improving how they read and list websites so the latest reputable online resources are the best options.
There are often seminars about Internet marketing and SEO. Perhaps go to a variety of these to ensure you are getting the full picture and nothing is being withheld from you.
Be aware that SEO needs to be constant to keep your site in its position. Your competitors will always be improving their sites as you should be. Learning about optimisation can take plenty of time and effort.
SEO should be included as part of your online marketing budget. It is a marketing function just as your website is a marketing tool.
The general rule of ‘you get what you pay for’ is a good measure in SEO. A low price will not include a thorough job on your website. Only a few pages will be optimised. All pages should be optimised. For a higher price you should expect some impressive results considering the competition of your industry. Keep in mind, SEO difficulty increases when more websites are competing for the same customers.
All SEO services should offer:
- Market Research. Proper SEO starts with relevant research. Your business is not rubber-stamped and neither should your SEO. An understanding of what your customers are looking for online and what your competitors are doing are important foundations.
- Keywords in Titles Page optimisation brings relevant keywords and phrases into titles, tags and links on each page.
- Content Editing – Content is KING!! Rewriting may be needed for existing sites to incorporate keywords into the text. Content is King and is relied on heavily by search engines to give searchers the best and most useful web pages.
- Analysis. Optimisers are as interested in how your site is performing as you are. They should give you an analysis of where traffic is coming from, what words are working and should be able to make adjustments accordingly. Information such as page views and increased sales figures and sales leads be able to translate into a ROI.
You should not pay for:
- Submitting the site to hundreds or thousands of search engines. This is free and often unnecessary anyway. All of your customers do not use hundreds of search engines. This is a misleading statement designed to make the client feel they will be getting good coverage.
- Standard Reports. Many reports are generated automatically and are available free. Google Analytics is an example of this.
- Long Term Contracts. These are designed to lock clients in and are unnecessary. If you are happy with their work then they do not need a contract constraining you to come back.