What is Search Engine Optimisation, SEO?
SEO is about getting web pages as high as possible so that your site is selected before competing sites using the same, relevant keywords that relate to your site.
It is the practice of modifying a website’s structure and content to make it easy for search engines to recognise what your website is about. By making this information clear and relevant to what searchers are looking for, your site will be positioned higher in search engine results with the relevant search terms.
This ensures that more targeted traffic is coming to your site than if your site was not highly ranked. It also means that the right people are coming to your site. Customers would have searched using words related to your business. They are already looking for something you might be able to provide. Make it easy for them to find you.
Optimisation focuses and emphasises website content to achieve high rankings using relevant search terms. It requires the optimiser to research and know what terms customers use when looking for your product or service.