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Archive for Social Media Marketing

Xero: How to Write a Simple Blog Post

Xero: How to Write a Simple Blog Post

You offer a valuable service, a skill set or a must-have product. Whatever your business, your customers obviously turn to you for a reason. And when it comes to sharing a little knowledge, your customers will be ready and waiting to read something from you, in your own voice.

A blog is often the best way to deliver written content to your audience. And it has marketing benefits beyond showcasing your expertise. Search engines place great value on original, quality content when determining what sites to rank. Source: Xero.com

Posted in: Blog, Latest News, Social Media Marketing

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Social Selling Statistics for 2015 – Infographic

Social Selling Statistics for 2015 – Infographic

Are you using social media or social selling to grow your business this year?

This Infographic by SalesforLife breaks down all the statistics for 2015.

As you already know Social Media can be a powerful to help drive traffic to your blog or websites, grow your brand or even offer your customers real world fast customer support.

But if done right, using Social Media to makes sales is the next smart step you should be making for your business.

Some Fast Social Selling Statistics for 2015

  • 72% of B2B buyers used social media to research their purchase decision in 2014.
  • 79% of sales people that use social media outsell their peers.
  • 53% of buyers said they peer recommendations before they make a purchase.
  • 65% of buyers feel the vendors content had an impact on their final purchase decision.

Source: BrainyMarketer.com

Posted in: Blog, Latest News, Social Media Marketing

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Social Media Trends for 2015

Social Media Trends for 2015

Most-Important-Social-Media-NetworksWhenever conducting primary research, try to keep an open mind about the potential results. But I’ve learned that, in spite of your best hypotheses, the data can always reveal a few surprises. For this research, here were a few results that weren’t necessarily shocking but did illustrate that marketing is a hard job:

  • Facebook and Twitter remain the most business critical social channels, in spite of many newcomers and a lot of noise about other networks.
  • Marketers really struggle with building a content machine, and feeling understaffed and needing to be too many places online appears to be part of the challenge.
  • Marketing metrics are multiple and broad – no one marketing metric of success stands out.
  • Marketers are using a ton of different tools, but all depend heavily on Google Analytics.

Source: RivalIQ.com

Posted in: Blog, Latest News, Social Media Marketing, Strategies

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Facebook Organic Reach Drops to 1-2%

Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook likes on your page, only about 10-20 of those fans will even see your posts! While organic reach has long been declining, it has significantly declined since the fall of 2013.

Short History of Facebook Organic Reach

Since Facebook pages for business launched in 2007, the organic page reach has been decreasing. By April of 2012, Facebook itself disclosed that Fan Pages reached only 16% of their audiences on average. Recently, a study revealed that Facebook page organic reach went from an average of 12.05% in October, 2013 to 6.15% in February, 2014.

Source: SocialMediaToday

Posted in: Facebook, Latest News, Social Media Marketing

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Penguin 2.0 has just been rolled out.

According to Matt Cutts, users will notice a significant change in search results.

I am not sure if you have prepared, but it’s been reported that websites with strong social signals and social activity have not been badly affected.

In fact, Social Signals and authority have become the latest focus. They are gaining importance in affecting search ranking.

Posted in: Blog, Brand Development, Search Engine Optimisation, Social Media Marketing, Website Design & Optimisation

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2012 Google Push Into Social Media

Social Media and Google+

You probably know already that we focus on search engine optimization, adwords, online and offline marketing, and software to do the same.

 

Backlinks used to be the most important aspect, and they’re still very important. However, nowadays, especially after the latest Google updates, there’s a new factor that is rapidly rising in it’s relative importance for successful search engine optimization.

 

I’m talking about Social Signals of course you will for sure hear more about this in 2012. That’s because this is the year that Google is making an all-out push into social media and its integration into their search ranking algorithms.

 

So what are social signals? Very simple, this is just a fancy name for something you’re probably already doing — mentioning your blog posts or new sites on G+, Facebook, Twitter, Linked In and other such sites. If you do this, you’re already sending a signal to Google that the blog post or new site is important, and Google will then take notice of the fact that your content had a mention on the social sites. That’s the long and the short of it.

 

Social signals are a very good indicator for Google whether a specific piece of content has value — because these signals are supposed to come from humans. Of course the temptation is there to “trick” this new system, just like people game their backlinks today using the outlawed ‘link farms’.

 

But I advise against it, because determining if a social signal is noise or valuable should be quite easy for Google, with its massive computational resources. That’s because it is very hard for the ‘tricksters’ to avoid leaving any footprints of their activities. Even such innocuous factors such as the timing of the social signals can be analyzed and a fake signal will stand out like a big red pimple in the middle of legitimate data. That is exactly why Google is raising the importance of legitimate social signals in their determination of what is important and valuable content to show to searchers.

 

So what can you do? The solution is simple: write valuable content that will generate social signals naturally. It’s the old Google mantra all over again: write for the human reader, not the search engine. If people like your content then they will talk about it on Facebook and Twitter and Google Plus

Posted in: Blog, Search Engine Optimisation, Social Media Marketing, Website Design & Optimisation

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Social Network Marketing

Social Network Marketing

We create manage and track all your social media marketing, including Twitter, Facebook, LinkedIn etc

“Over the past six months, Salon One has been increasing new clients at the rate of 30 per cent every four weeks, and it has an email database of 5000 names.

Salon One has switched into the internet and social media to promote its business. More than 1000 people visit its website every month.” Bay of Plenty Times

 

 

Posted in: Social Media Marketing

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Salon One The Cove

Salon One The Cove

We were tasked with creating an award winning website and marketing system. We created a new design, linked the site to Twitter, Facebook so they are automatically updated, linked in the online shop and an external appointment booking system.

We optimised the site for the following phrases on Google:

hair salon tauranga #1 of 55,000+ results

hairdresser tauranga #1 of 66,100 results>

[blockquote2]Salon One was presented with two Schwarzkopf awards. Winning the overall award for Best Salon in New Zealand 2011

“Over the past six months, Salon One has been increasing new clients at the rate of 30 per cent every four weeks, and it has an email database of 5000 names.

Salon One has switched into the internet and social media to promote its business. More than 1000 people visit its website every month.” Bay of Plenty Times[/blockquote2]

Posted in: Search Engine Optimisation, Social Media Marketing

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