Social Media Trends for 2015

Whenever conducting primary research, try to keep an open mind about the potential results. But I’ve learned that, in spite of your best hypotheses, the data can always reveal a few surprises. For this research, here were a few results that weren’t necessarily shocking but did illustrate that marketing is a hard job:

• Facebook and Twitter remain the most business critical social channels, in spite of many newcomers and a lot of noise about other networks.
• Marketers really struggle with building a content machine, and feeling understaffed and needing to be too many places online appears to be part of the challenge.
• Marketing metrics are multiple and broad – no one marketing metric of success stands out.
• Marketers are using a ton of different tools, but all depend heavily on Google Analytics.

Source: RivalIQ.com