New Zealand is on a major growth for the usage of mobile smartphones according to a new recent survey by Frost & Sullivan New Zealand Mobile Device Usage Report 2013
According to Frost & Sullivan, 64% of New Zealanders between 15 – 65 own a smartphone and 26% own a tablet. With tablets being a less personal device, it’s relevant to note that 42% of all NZ households have at least one tablet, which is used by multiple people. The New Zealand Mobile Device Usage report looks at smartphone and tablet ownership and usage trends. Also covered are forecasts for device ownership to 2018, with NZ predicted to reach 90% smartphone ownership and 78% tablet ownership in 4 years time. Read the full article
Source: Haptic Generation
At a recent event, Pubcon in Las Vegas, Matt Cutts stated it is important to have a mobile enabled website due to the sheer growth in mobile users. Whilst we were not there, Jennifer Slegg wrote the following article for SearchEngineWatch.com
On the future of search, he (Matt Cutts – Google Main Man) again stressed the importance of mobile site usability. YouTube traffic on mobile has skyrocketed from 6 percent two years ago, to 25 percent last year, to 40 percent of all YouTube this year. Some countries have more mobile traffic than they do desktop traffic. Cutts reiterated, “If your website looks bad in mobile, now is the time to fix that.”
Call us if you want to have an audit of your current site and see what would be involved in mobile enabling your current website.