How Old is Your Website Design and Should you Update it for Ranking Purposes?
Matt Cutts from Google explained in a recent video Q&A session that a website could possibly lose its position if the site is not being maintained or updated. He stated that a website that was “older” and had not had a “facelift” could start to lose rankings due to the user experience not being as good as a more up to date modern website.
Google has, for many years, stated their position on ranking being wholly focused on the end user experience. Their entire business model relies on giving their clients, the people searching, a positive user experience. Ie if the person is searching for information, then they will rank the results in the order that will give the searcher the best user experience possible. Eg is the website relevant to the searched phrase, is the site authoritative in the subject matter, once the person has visited the site, did they stay on the site and if so for how long did they stay. On the other hand if the person quickly returned back to the search results page, then this tells Google the website was either not relevant or the user experience of that particular site was bad. This will influence Google’s results the next time the same search is requested.