You offer a valuable service, a skill set or a must-have product. Whatever your business, your customers obviously turn to you for a reason. And when it comes to sharing a little knowledge, your customers will be ready and waiting to read something from you, in your own voice.
A blog is often the best way to deliver written content to your audience. And it has marketing benefits beyond showcasing your expertise. Search engines place great value on original, quality content when determining what sites to rank. Source: Xero.com