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Hummingbird: Google’s Biggest Change in 12 Years Launched Today

It’s probably going to be more important than ever to give Google as much information about your site as possible, so that it “understands” it. I would imagine that Google will continue to give webmasters new tools to help with this over time. For now, according to Google (per Sullivan’s report), you don’t need to worry about anything, and Google’s normal SEO guidance remains the same.

It’s clear that keywords are becoming less and less important to search engine ranking success as Google gets smarter at figuring out what things mean, both on the query side of things and on the webpage side of things. Luckily, Hummingbird presumably still consists of over 200 different signals that webmasters can potentially take advantage of to gain a competitive edge.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Does this mean SEO is dead?

No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.

Here is the latest information on Hummingbird by Danny Sullivan

Posted in: Google Updates, Latest News, Search Engine Optimisation

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Google Launches Hashtag Searches, Shows Google+ Posts On Search Results Page

According to Matt McGee

“The integration of Google+ across Google properties continues in a big way today with the launch of hashtag search.

Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results.” However this is currently only available on and although it is expected to be rolled out globally following testing.”

Posted in: Blog, Google Updates, Latest News, Search Engine Optimisation

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Online Surpasses TV Consumption

digital surpasses tvThe surge in digital consumption has predictably been driven by mobile. U.S. adults now spend an average of two hours and 21 minutes per day using their mobile devices for activities other than phone calls, up 46 minutes from last year.

Time spent on smartphones, tablets and feature phones now also exceeds time spent on PCs, which clocked in at two hours and 19 minutes. The figure for PC use may seem low to any office worker who spends most days in front a computer screen, but eMarketer is taking all U.S. adults into account, some 20% of which still don’t use the internet, according to Clark Fredrickson, VP-communications at the research firm eMarketer.

Posted in: Blog, Latest News

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Penguin 2.0 has just been rolled out.

According to Matt Cutts, users will notice a significant change in search results.

I am not sure if you have prepared, but it’s been reported that websites with strong social signals and social activity have not been badly affected.

In fact, Social Signals and authority have become the latest focus. They are gaining importance in affecting search ranking.

Posted in: Blog, Brand Development, Search Engine Optimisation, Social Media Marketing, Website Design & Optimisation

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Google Targets Spammers in 2013

Spammers beware! This summer, Google is going after black-hat and link spammers. In a video on YouTube, Google’s Matt Cutts announced 9 things that Google will do within the next months. How do these changes affect the position of your web pages in Google’s search results and what can you do to protect your rankings?

Posted in: Blog, Search Engine Optimisation, Website Design & Optimisation

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2012 Google Push Into Social Media

Social Media and Google+

You probably know already that we focus on search engine optimization, adwords, online and offline marketing, and software to do the same.


Backlinks used to be the most important aspect, and they’re still very important. However, nowadays, especially after the latest Google updates, there’s a new factor that is rapidly rising in it’s relative importance for successful search engine optimization.


I’m talking about Social Signals of course you will for sure hear more about this in 2012. That’s because this is the year that Google is making an all-out push into social media and its integration into their search ranking algorithms.


So what are social signals? Very simple, this is just a fancy name for something you’re probably already doing — mentioning your blog posts or new sites on G+, Facebook, Twitter, Linked In and other such sites. If you do this, you’re already sending a signal to Google that the blog post or new site is important, and Google will then take notice of the fact that your content had a mention on the social sites. That’s the long and the short of it.


Social signals are a very good indicator for Google whether a specific piece of content has value — because these signals are supposed to come from humans. Of course the temptation is there to “trick” this new system, just like people game their backlinks today using the outlawed ‘link farms’.


But I advise against it, because determining if a social signal is noise or valuable should be quite easy for Google, with its massive computational resources. That’s because it is very hard for the ‘tricksters’ to avoid leaving any footprints of their activities. Even such innocuous factors such as the timing of the social signals can be analyzed and a fake signal will stand out like a big red pimple in the middle of legitimate data. That is exactly why Google is raising the importance of legitimate social signals in their determination of what is important and valuable content to show to searchers.


So what can you do? The solution is simple: write valuable content that will generate social signals naturally. It’s the old Google mantra all over again: write for the human reader, not the search engine. If people like your content then they will talk about it on Facebook and Twitter and Google Plus

Posted in: Blog, Search Engine Optimisation, Social Media Marketing, Website Design & Optimisation

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How to Track What People Are Saying About You

Reputation Management is Very Important

Protect Your Privacy

Your online reputation can be changed overnight, it is highly important to keep track of what people are saying about you so you can protect your brand and boost your reputation.

We have never been so transparent in all of our history. Criticism and praise exists on a global basis. You have to be careful what you write on the web. People may have different personas at work and at home, but they all can be linked back to the company.

Even if you protect your profile, your mates (contacts) might not, so someone can link through a friend’s name all the way back to you. Young people are addicted to chatting online, and there is a real danger that they will bring this attitude through into the workplace and this could reflect on your company’s reputation.

Furthermore, anyone can start up a website or social media account in the name of your company and use it to write whatever they want about you or your business. Companies should protect their name by acquiring as many account names as they can on the social media sites. You should own your names on Twitter, Facebook and LinkedIn as a minimum. There are over 340 social and bookmarking networks you could be part of. You can bookmark any website to your own social network and write what you like and it will be picked up by the search engines.

Most companies are extremely naïve about social media. What are you going to do if someone grabs your name and starts writing about you? Would you be aware? You need to have tools to be able to monitor this as shown above. We recommend clients at the very least do a thorough search for any information on their company. If you do find something negative you are unhappy about, do NOT simply fight back with nasty comments about the person that wrote the article. Be very professional in replying to the comments and use it as a way of showing other prospective clients that you value ‘feedback’.

There are a large selection of websites including who flood the web with positive stories about a company, thereby pushing the negative comment further down the Google search list, hopefully so far that no one will ever bother to look. However, Google will be watching for this approach and will unduobtedly ban its approach as they did with link and content creation farms a couple of months ago.

Another approach is to create multiple links to existing web pages to ensure they show up at the top of a Google search, although Google is trying to stop such “link and content creation farming”. One of the better approaches is to be open and honest with people and start a dialogue with your clients using the social networks. If this is done correctly, you will improve and protect your reputation.

We help people create, monitor and manage their online reputations using social media.

Posted in: Blog, Reputation Management

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SEO Friendly Web Design & Development

At Attractum we design and develop websites that are stylish, fast loading, straightforward to navigate and search engine friendly. We promote accessibility in our design and ensure our web site work is validated to meet current web standards.

Our web development work ranges from brochure web sites, database web sites (ASP & PHP/SQL), ecommerce web sites, through to content management systems (CMS).

Whether you require a basic or brochure website or a more complex ecommerce design, Attractum takes a flexible approach which you can trust and rely on.

Posted in: Blog, Website Design & Optimisation

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SEO Bad Advice

SEO Bad Information


  • Complaints about customers on review sites do not count on Google
  • Google web spam are slacking off. Not true, hack sites were targeted by the Google Team
  • Only Links matter: Not true, whilst important to have good links, you need to have good design, keyword phrases and relevant content
  • Keyword meta tag is very important: Google does not use the meta tag ‘keyword’, other search engines use other methods also and again don’t rely heavily on meta tags.
  • Algorithmic or manual on spam reports: It is done both manually and automated.   NOTE: 2011 Google introduced a very substantial update called ‘Panda’ and Google is now using natural language search which is further ‘tweaked’ by humans whilst the Google computers ‘learn’


Call us on +64 (0) 7 543 2944

Posted in: Blog, Search Engine Optimisation

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