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If You Only Had $5000 To Spend On Marketing, What Would You Do?

I was recently asked by a small business owner, “If I only have $5000 to spend on marketing… What would you do for my business?”

Generally, its best to begin with a plan rather than jump in on a tactic. Having a plan is important – even if you are trying to figure out how much to spend on marketing budget or you have a budget and are trying to figure out where to spend it.

Start with the goal.  What do you want to accomplish?  I know, I know, you want more sales. But back it up.  Do you want to sell more products to existing customers? New products to new customers? Existing products to new customers?

 Source: If you only had $5000 to Spend on Marketing, What would You Do?

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