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Bad Customer Service: The Most Common Mistake Small Businesses Make

Poor-Customer-ServiceBusiness growth is predicted by a large number of companies globally. However the most important strategy any small business owner can implement this year is to ensure their customer service and support areas are up to par.

The results from a February 2014 study by Cargo and Toluna suggest that marketers should pay attention to their customer service if they’re looking to benefit from such growth.

Nearly half (47.3%) of SBOs said that poor customer service was the most common mistake brands made. Marketers must also make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.

Even when marketers win SBOs over, customer service is a must to keep them around. Polling found that bad customer service was the top reason SBOs changed brands or companies they did business with, cited by 17.3%.
Read more at Source: eMarketer

Posted in: Retail Strategies, Strategies

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