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Branding & Brand Messages Are The Most Important Elements of Ads

Branding & Brand Messages in AdsFor the consumer packaged goods (CPG) and consumer products industry, branding remains the main focus. According to a new eMarketer report, direct response accounts for about one-third of digital ad spend in the space, while brand messaging claims the other two-thirds. Brands are also upping spend on mobile, which will grab 33.5% of CPG and consumer products digital ad spending this year. Full Article

Posted in: Brand Development, Latest News, Strategies

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