New Zealand is on a major growth for the usage of mobile smartphones according to a new recent survey by Frost & Sullivan New Zealand Mobile Device Usage Report 2013
According to Frost & Sullivan, 64% of New Zealanders between 15 – 65 own a smartphone and 26% own a tablet. With tablets being a less personal device, it’s relevant to note that 42% of all NZ households have at least one tablet, which is used by multiple people. The New Zealand Mobile Device Usage report looks at smartphone and tablet ownership and usage trends. Also covered are forecasts for device ownership to 2018, with NZ predicted to reach 90% smartphone ownership and 78% tablet ownership in 4 years time. Read the full article
Source: Haptic Generation
eMarketer predicts even more growth ahead, with mobile commerce growing from 19 percent of retail ecommerce sales in 2014 to 26 percent in 2017 in the US, and from 24 percent of retail ecommerce sales to 35 percent in the same time frame in the UK.
There are SEO advantages too, because responsive is Google’s recommended approach to mobile optimization and because it allows merchants to focus all their content energy on a single site. Great content that supports SEO also engages customers, provides a richer site experience and can reduce bounce rates.
Business growth is predicted by a large number of companies globally. However the most important strategy any small business owner can implement this year is to ensure their customer service and support areas are up to par.
The results from a February 2014 study by Cargo and Toluna suggest that marketers should pay attention to their customer service if they’re looking to benefit from such growth.
Nearly half (47.3%) of SBOs said that poor customer service was the most common mistake brands made. Marketers must also make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.
Even when marketers win SBOs over, customer service is a must to keep them around. Polling found that bad customer service was the top reason SBOs changed brands or companies they did business with, cited by 17.3%.
Read more at Source: eMarketer
In a February 2014 survey by Evergage, fielded by Researchscape International, around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions. This makes sense, given that more than eight in 10 marketers cited increasing customer engagement as a benefit to RTM, which is often done through personalized, targeted interactions.
The survey and report also highlights the fact Social Media is the #1 tactic for RealTime interaction with customers. However this was very quickly followed up by the use of the website. In to days marketplace though conversion from the website must also relay on the website being totally mobile responsive.
Read more at Source: eMarketer
Consumer Sales in Asia-Pacific are Greater than North America
Business to consumer sales to reach $1.5 Trillion
A recent marketing forecast by eMarketer estimates global eCommerce sales will reach $1.5 Trillion in 2014 and will continue to grow by double digits until 2017 when it is estimated the global sales via eCommerce will be in excess of $2.3 Trillion.
The second amazing forecast is that eCommerce sales in Asia-Pacific will outstrip the total eCommerce sales in North America.
Source: eMarketer.com : Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year
A recent survey by Baynote highlighted the following top 7 tips. This is the 4th annual survey Baynote has undertaken and the results are quite enlightening. You can download the full report.
Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote’s 4th Annual Holiday Shopper Survey. The survey offers many other interesting insights into how consumers interacted with online shopping sites over the shopping weekend ending with Cyber Monday.
- Free shipping: This was a much more important factor for customers determining where to purchase from online. Sixty percent of shoppers felt free shipping, without any conditions attached, was extremely important, up from 58 percent in 2012.
- Price matching: Physical retailers should be concerned on price matching from online sites. It’s quite common for physical retailers to offer to match competitor’s flyers and sales, but they refuse to match online pricing. Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn’t match the price.
- Branded Apps: Usage of branded apps, although some people have a love-hate relationship with them, has been increasing greatly. Thirty-four percent of shoppers made a purchase through retailer branded apps, an increase of 48 percent over 2012.
- Coupons: Shoppers in physical stores redeemed many coupons using a mobile device. Sixty-one percent redeemed a mobile coupon from their smartphone while doing an in store checkout. And 62 percent of those surveyed used their smartphone to compare pricing while in the store.
- Customer reviews and product ratings: Forty-eight percent of online shoppers were influenced by online reviews and ratings, which was a 45 percent increase over 2012. For in-store shoppers, 37 percent were influenced by reviews and ratings while an impressive 52 percent of shoppers use their phones to look up specific product ratings while they were in the store. Sixty-nine percent of shoppers are doing their own research at home to avoid requiring sales assistance in the store.
- Email marketing: Sixty-six percent of those surveyed said they make purchases or take advantage of promotions they receive from stores via email.
- Online inventory: This influenced a large percentage of shoppers – 82 percent will shop at another online site when the original site does not have a specific product in stock. Forty-nine percent of respondents said they will check in-store inventory online before visiting the store.
We have been telling clients for more than 10 years that FREE shipping will increase conversion results by 60%+ but there has always been a resistance to take the approach. It is very easy to offer free shipping. Analyse how much your shipping was for the past 12 months. Calculate the percentage this is of your total shipped income. then multiply your online product costs by 100%+ the shipping percentage. You can now offer free shipping without it costing you any more than before. Keep an eye on the actual shipping costs versus the “free shipping” costs and adjust your pricing accordingly.