Keyword Research

Keyword Research – Targeting the right keywords

Our keyword strategy places keywords into three main target categories (short, medium and long tail). We then create a keyword mix that is highly targeted and conversion focused.

Let’s look at a fictional site –

Various keyword targets could be:

Short Tail (generic, high search volumes) – Examples: Meat, Beef, Pork, Lamb

Medium Tail (less generic but more targeted) – Examples: Quality beef, organic beef, online meat

Long Tail (searched less often but highly relevant) – Examples: organic sirloin steaks, cheap organic sirloin steaks

Please see our keyword identification graph below.

We use tools such as Wordtracker, Google Adwords Keyword Tool, Google Insights and Google Global Market Finder to check search volumes and potential ROI. We also use competitor back link tools such as SEOMOZ Linkscape, Link Diagnosis and MajesticSEO to see how many back links point to sites that rank for particular target phrases. This enables us to make calculated decisions on what keywords will rank and convert well for our clients. Please see our link building page for more details regarding our link building strategies.

We keep a constant watch on keyword trends to ensure our clients stay one step ahead of the chasing pack.