More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide. Source: VentureBeat.com
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Research from Massey University has revealed traditional marketing is no longer effective. The research also highlighted the fact marketers are now becoming accountable for the budgets they are using to generate business. The ROI on marketing is now a hot topic in the Boardroom.
We have been advocating ROI tracking and monitoring for almost 10 years. With the use of today’s tracking and analytics techniques, it is almost possible to monitor the marketing spend 100% and allocate that spend to effective marketing solutions.
Adwords & PPC are the best methods for advertising effectiveness.
The following video is a NZ Herald interview with Harald van Heerdle, Professor of Marketing, Massey University.
McKinsey & Company presentation on 18th March 2014 showed some amazing results in how big brands excel in developing their brand strategy and communication with their B2B clients. The following slideshow is from their presentation. Slides 8,9 & 10 we believe are the most revealing in terms of what makes a strong brand. Slide 11 shows the steps to be taken in implementing the strategy. If you require help in creating your strategy, please call us and we can arrange a workshop to help you effectively and efficiently capture the required information.
For the consumer packaged goods (CPG) and consumer products industry, branding remains the main focus. According to a new eMarketer report, direct response accounts for about one-third of digital ad spend in the space, while brand messaging claims the other two-thirds. Brands are also upping spend on mobile, which will grab 33.5% of CPG and consumer products digital ad spending this year. Full Article
Business growth is predicted by a large number of companies globally. However the most important strategy any small business owner can implement this year is to ensure their customer service and support areas are up to par.
Nearly half (47.3%) of SBOs said that poor customer service was the most common mistake brands made. Marketers must also make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.
Even when marketers win SBOs over, customer service is a must to keep them around. Polling found that bad customer service was the top reason SBOs changed brands or companies they did business with, cited by 17.3%.
Read more at Source: eMarketer
In a February 2014 survey by Evergage, fielded by Researchscape International, around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions. This makes sense, given that more than eight in 10 marketers cited increasing customer engagement as a benefit to RTM, which is often done through personalized, targeted interactions.
The survey and report also highlights the fact Social Media is the #1 tactic for RealTime interaction with customers. However this was very quickly followed up by the use of the website. In to days marketplace though conversion from the website must also relay on the website being totally mobile responsive.
Read more at Source: eMarketer